[THAT, I THINK IS B.S. IMHO, THAT'S JUST A MARKETING PLOY TO GENERATE MORE INTEREST. IT FEEDS ON THE BASIC HUMAN PRINCIPLE OF WANTING WHAT YOU CAN'T HAVE.]
Remember Tweety Bird? He/She/It was the first ever status messager when she "tweeted" "I thought I taw a puddy tat..." Anyway, her arch-nemesis was Sylvester the cat. Sylvester always wanted a piece of Tweety but she/he/it would always win out in the end through sheer bird luck or guile.
REALITY:
Well, what happens in the toon world doesn't always happen in real life. Just recently, a bird who was caged in this cage was eaten by a stray cat. Ewww.